LACOSTE L!VE CAMPAIGN
PROJECT
Realization and artistic direction of the advertisement campaigns imagined for the 2017 Lacoste L!ve perfumery collection.
CONCEPT
"Narcissism 200 likes" The advertising campaign targets the Z generation, hyper connected to social networks and self-representation filters. This generation displays its private life enormously to other Internet users, reminiscent of the myth of Narcissus. Search for a human ideal, an exemplary model.
MEDIUM
Art direction of the photoshooting, editing of the promotional video, design of the printed and digital media posters.
PHOTOGRAPHER
MODELE
